Patients first, always
Our team is small on purpose. We'd rather see fewer patients well than rush through a busy diary.
A small clinic with a big standard of care
BrightSmile was founded in 2014 with a simple idea: dentistry done well, delivered by people who actually know your name.
Our story
Why BrightSmile exists
Dr Rachel Okafor opened BrightSmile after fifteen years working in larger corporate practices, frustrated by short appointment slots and a sales-driven approach to treatment. She wanted to build a clinic where dentists had time to listen, treatment plans were genuinely tailored, and the people behind reception knew you by name.
Today we're a team of four clinicians and six support staff, treating around 4,000 patients across central London. We've intentionally stayed small. It means we can spend longer with each patient, take on tricky cases that bigger groups won't, and keep our standards consistent.
We invest in modern technology — digital scanners, intra-oral cameras, soft-tissue lasers — but the things our patients tell us they value most are simpler than that: a calm waiting room, honest advice, and a team that doesn't make you feel rushed.
What we believe
Three things we won't compromise on
Honest by default
If you don't need treatment, we'll tell you. If something's not working, we'll say so. No upselling, ever.
Long-term care
We're here for the next twenty years, not the next twenty minutes. Most of our patients have been with us for over five years.
Our team
The people you'll actually meet
Every clinician at BrightSmile is GDC-registered and committed to ongoing professional development. More importantly, they're easy to talk to.
DR
Dr Rachel Okafor
Principal Dentist
BDS (London), 14 years' experience. Special interest in cosmetic and restorative dentistry.
DH
Dr Hugo Park
Implant Dentist
BDS, MFDS, with over 600 implants placed. Loves a good tricky case.
DM
Dr Maya Sastry
Associate Dentist
BDS, MJDF. General and family dentistry, especially great with anxious patients.
JL
Jo Larsen
Lead Hygienist
BSc Dental Hygiene & Therapy. Will probably gently nag you about flossing.
2014
Year founded
4,000+
Active patients
10
Team members
4.9★
327 Google reviews
Come and meet us
The best way to understand whether BrightSmile is right for you is a 15-minute new patient consultation. There's no obligation.