Gentle, anxiety-friendly care
Nervous patients are our specialty. Calm rooms, clear explanations and unhurried appointments — every single time.
London's dental studio
Your Perfect Smile
Starts Here
Harley Street dentistry with artistry, precision and a calmer kind of patient experience. From smile design to advanced restorative care, every appointment is planned around you.
★★★★★ 4.9 · 59 Google reviews
What we do
Our services
From routine check-ups to complex restorative work, we offer a complete range of dental treatments under one roof.
General Dentistry
Routine check-ups, fillings, hygiene and preventative care for the whole family.
Learn moreTeeth Whitening
Professional whitening — safely brighter results in as little as one visit.
Learn moreDental Implants
Long-term tooth replacement that looks, feels and functions like a natural tooth.
Learn moreEmergency Care
Same-day appointments for tooth pain, knocked-out teeth and urgent problems.
Learn more When we're open
Opening hours
Same-week appointments, evening slots three days a week, and Saturday mornings for the busy weeks.
Live status
Open today
We run on time. Most appointments start within 5 minutes of your booked slot — and run for the full time you booked, not the time we feel like.
Tuesday 9:30 – 17:30
Wednesday 9:30 – 17:30
Thursday 9:30 – 17:30
Friday 9:30 – 17:30
Saturday Emergencies only
SundayToday Closed
Monday 9:30 – 17:30
RO
Principal Dentist
Meet the principal
Dr Rena Uberoi
BDS (London), GDC #123456 · 14 years in practice · Fellow of the British Academy of Cosmetic Dentistry.
"Most of my work is patients who'd avoided the dentist for years. My job is to make sure they don't avoid the next one."
Rena founded This Is It Dental in 2004 after fifteen years in larger corporate practices, frustrated by short appointments and sales-driven treatment plans. Today she leads our clinical team and personally treats around 1,200 patients across central London.
Technology
Digital Dentistry? This Is It.
Precise scans, preview-led planning and same-day options help us make treatment clearer, calmer and beautifully tailored.
Digital Imaging 3Shape Trios Scanner
A handheld intra-oral scanner that captures a precise 3D model of your teeth in minutes — no more gooey impression trays.
Read more
Bite Analysis Tekscan Digital Bite
Pinpoints uneven pressure across your bite to within milliseconds, helping us correct grinding, jaw pain and clenching.
Read more
Soft-Tissue Laser Biolase Epic Diode Laser
Minimally invasive laser treatment for gum reshaping, ulcers and frenectomies — usually with no stitches and faster healing.
Read more Why BrightSmile
Care you can actually look forward to
We've designed every part of the BrightSmile experience around comfort, clarity and modern dentistry — so going to the dentist feels less like a chore and more like a check-in.
Modern, evidence-based dentistry
Digital scanners, intra-oral cameras and minimally invasive techniques — so you get the right treatment, not over-treatment.
Honest, upfront pricing
We share a written treatment plan and clear price before anything starts. No surprise invoices, ever.
Patient stories Kind Words From Our Patients,
Kind Words From Our Patients,
Shared With Gratitude
A few notes from patients who trusted us with everything from everyday care to complete smile transformations.
★★★★★
"Easily the best dentist I've ever been to. They explained everything clearly, the practice is spotless and modern, and I genuinely don't dread appointments anymore."
★★★★★
"Had a single implant after years of avoiding the dentist. The team made the whole process painless and the result is honestly indistinguishable from a real tooth."
★★★★★
"Brought my two kids in for their first check-ups and they're already asking when they can come back. That tells you everything you need to know."
Accepted insurance
Your Perfect Smile <em>Is One Call Away</em>
Book your consultation today and take the first step towards the smile you deserve.